SAGE: Services & Advocacy for Gay, Lesbian, Bisexual & Transgender Elders
Search
Careers       Media Center       Reading Help       Font Size  

Get Involved
07.24.2014
For Immediate Release


November 15, 2011

Services & Advocacy for GLBT Elders (SAGE) Launches National Advertising Campaign on Caregiver Support for Lesbian, Gay, Bisexual and Transgender Older Adults

Campaign on the SAGECAP (Caring and Preparing) national telephone support group goes live online during National Family Caregiver Month, highlighting the unique needs of LGBT caregivers.

[New York, NY] Services and Advocacy for GLBT Elders (SAGE) today launched a national online advertising campaign about its unique caregiving program SAGECAP (Caring and Preparing) and its new National LGBT Caregiver Support Group. The support group will be conducted by telephone, allowing lesbian, gay, bisexual and transgender (LGBT) caregivers—even those geographically isolated from supportive services and networks—from around the country to connect to a safe and nurturing space where they can build relationships, share resources, and gain much needed emotional support.

SAGECAP, which grew out of our New York City-based caregiving services, was created in response to the growing needs of LGBT older people and Baby Boomers, who often become caregivers for their partners, friends and families of choice, said Michael Adams, Executive Director of SAGE. Support groups are essential to the well-being of caregivers, providing them a chance to connect with their peers, renew their sense of purpose and alleviate isolation. We are proud to extend this important service to LGBT caregivers nationwide.

November is National Family Caregiver Month, which brings attention to caregiving issues, including the fact that approximately 80 percent of long-term care in the United States is provided by biological family members. However, LGBT older adults are often estranged from their families of origin, and so lack this crucial support network. Compared to their heterosexual peers, LGBT older adults are twice as likely to be single and to live alone, and three to four times as likely to be childless. They are also more likely to care for a loved one: 1 in 4 LGBT adults becomes a caregiver, compared to 1 in 5 heterosexual adults.

SAGECAP, launched in 2009 and supported by the Harry and Jeannette Weinberg Foundation and the MetLife Foundation, was designed to provide LGBT older adults and those who care for them a safe, welcoming community where they can navigate their current and future needs: as they provide care for a loved one, SAGECAP cares for them, and in turn helps them prepare for the time in their lives when they will likely need care. In addition to the National LGBT Caregiver Support Group, SAGECAP offers in-person services in New York City, including one-on-one and group counseling, weekly caregiver support groups, seminars, respite care and more. In addition, SAGECAP provides online articles and multimedia resources on caregiving issues for LGBT older adults and their loved ones through SAGE's National Resource Center on LGBT Aging (lgbtagingcenter.org).

The ad campaign, which runs from November 15 through December 15, more broadly aims to connect LGBT people in need of caregiving support to the program and to educate viewers about the ways in which caregiving affects LGBT older adults and their families. Ads will appear on EDGE Media, reaching 1.1 million unique visitors through EDGE's website and more than 700,000 subscribers to EDGE's email and mobile phone newsletters. The ads will also be shared through SAGE's partner organizations' websites and through social networking channels such as Facebook and Twitter.

This will be the second major ad campaign SAGE has launched to highlight LGBT caregiving and SAGECAP's services. In June 2010, SAGE conducted a seven-week New York City-wide advertising campaign that reached 33 million New Yorkers. In September 2010, SAGE received a GLAAD Media Award in Advertising in the Outstanding Social Marketing Category for this campaign. SAGECAP is also a recipient of a 2011 Caregiver Friendly Award from Today's Caregiver magazine, the first national magazine for all family and professional caregivers.

Visit sageusa.org/sagecap to learn more about the National LGBT Caregiver Support Group and to view the ads.


SAGE (Services and Advocacy for GLBT Elders) is the country's largest and oldest organization dedicated to improving the lives of lesbian, gay, bisexual and transgender (LGBT) older adults. Founded in 1978 and headquartered in New York City, SAGE is a national organization that offers supportive services and consumer resources to LGBT older adults and their caregivers, advocates for public policy changes that address the needs of LGBT older people, and provides training for aging providers and LGBT organizations through its National Resource Center on LGBT Aging. With offices in New York City, Washington, DC and Chicago, SAGE coordinates a growing network of 26 local SAGE affiliates in 19 states and the District of Columbia. Learn more at sageusa.org and lgbtagingcenter.org

Media Inquiries

Kira Garcia
Director of Media Relations & Integrated Marketing
212-741-2247 x237
kgarcia@sageusa.org

Register for Email Updates
Email
Name
 
Follow Us








© 2012-2014 Services & Advocacy for GLBT Elders (SAGE). All Rights Reserved. | Contact Us | Web Site Feedback | Privacy Policy | Link Policy | Translate To: