SAGECAP: The Caregiver's Caregiver

On June 14, SAGE launched a seven-week, advertising campaign throughout New York City, showcasing SAGECAP (Caring & Preparing), our innovative LGBT program that supports care givers as they offer care to an aging love one -- a parent, a partner or a friend. These ads are running as posters throughout the MTA subway system, as well as in print and online magazines, blogs, and other publications throughout the city. We estimate that these ads will be seen more than 33 million times.

Read more about this campaign
on our site and at EDGE magazine.  View more pictures of the campaign here and click here to watch a NY1 video on SAGECAP.

For more information about SAGECAP, or if you or someone you know could benefit from this program, please call us at 212-741-2247 or email
caregiving@sageusa.org.

Click on the ad below for a larger image.

SAGECAP ad with Bruce, Dale, Randi and Maia